New name for Wales’ best known cricket ground

SSE and partner Glamorgan have unveiled an exciting new logo and name for Wales’ best known cricket ground as the SWALEC Stadium becomes The SSE SWALEC.

The new logo reflects the shape of the stadium and reflects SSE’s other sponsored venues – The SSE Arena, Wembley (formerly Wembley Arena) and The SSE Hydro in Glasgow – but still maintains the association with SWALEC known to cricket fans across Wales.

A packed summer of cricket is already underway in Cardiff, with the venue also chosen to host the first Test of The Investec Ashes as well as Glamorgan’s domestic fixtures and a T20 international between England and Australia.

Sarah Niblock, SSE Sponsorship Manager, said: “We are very proud of our association with cricket in Wales.  Our partnership with Glamorgan and title sponsorship of The SSE SWALEC not only allows us to do more for the community game in Wales but also helps us to make a difference to our customers by offering them ticketing benefits and great money-can’t-buy opportunities through”

Hugh Morris, Glamorgan chief executive, said: “The support of SSE SWALEC for Welsh cricket throughout our partnership has been invaluable. The company has helped us reach out to the community we serve, nurture the game at grass roots and reach a wider audience.

“The re-brand of the stadium to The SSE SWALEC also emphasises the long-term nature of this important partnership and we look forward to continuing to work together to enable cricket to thrive in Wales.”

Meanwhile, a fun 90-second fan film, entitled ‘Crazy about Cricket’, is to be shown on the big screen at all home fixtures and was filmed in and around the ground.

The film was launched at a VIP event at the stadium this week in front of special guests including SSE SWALEC customers who have joined the SSE Reward scheme, which aims to give members benefits and ‘money-can’t-buy’ experiences.

Guests enjoyed an evening hosted by SSE SWALEC Ambassador and Glamorgan spin bowl coach Robert Croft, who also took part in a live question and answer session with players Michael Hogan, Dean Cosker, and Jack Murphy. 

Caption: SSE SWALEC Cricket Ambassador Robert Croft (left)  and Christian Amodeo, founder of cult Cardiff brand, I loves the 'Diff! (right)