SSE announces major naming rights for iconic London venue

SSE customers will benefit from some of the most exciting rewards in the UK, thanks to a new partnership with leading sports and entertainment company AEG.

The deal includes the naming rights to one of the world’s most iconic concert and event venues - Wembley Arena - and offers SSE customers early access to tickets for the most sought after music and entertainment shows hosted in the country.

The SSE Arena, Wembley, as it will be known from 1 June 2014, will undergo refurbishment this summer to upgrade and refresh the facilities, including new exclusive lounges for SSE customers.

Will Morris, SSE’s Group Managing Director, Retail said the 10-year partnership helps cement the company’s impressive entertainment offering to new and existing customers and will also help improve facilities at the venue.
He said:  “We stand out in the market place as the only energy company able to give its customers early access to some of the most in-demand events in the UK.  

“We know entertainment is a key driver for our customers so it makes sense for us to build on our established sponsorship of The SSE Hydro and ensure more customers can take advantage of the great benefits has to offer.  

“With the introduction of The SSE Arena, Wembley, everyone who attends events there, not solely our customers, will benefit from our contribution to the refurbishment and upgrading of the venue.

“This partnership with a company with the calibre of AEG and the range of events being held at The SSE Arena, Wembley means there really will be something to suit all of our customers’ tastes.”

SSE currently works with AEG as title sponsors of The SSE Hydro, the 13,000 capacity entertainment venue in Glasgow.  

SSE Reward gives customers access to tickets for events at The SSE Hydro 48 hours in advance as well as exclusive lounge upgrades and other benefits.  Now, customers will have access to a wider range of gigs, concerts and events at both arenas and will be contacted with details of the range of benefits which will be rolled out over the next 12 months.

Tom Miserendino, CEO, AEG Europe said:  “"Wembley is one of the world’s most iconic venues, steeped in history with some of the greatest artists having performed under its roof. Over the last few years however, the venue landscape in the UK and Europe has changed with many more venues for artists and acts to choose from. This naming-rights partnership with SSE enables us to undertake the refurbishments to restore this renowned arena. SSE’s investment in Wembley will further strengthen its offer as a world class entertainment venue and will continue to highly entertain audiences for many more years in the future."

All energy, home services and telecoms customers from across SSE’s six brands; SSE, Southern Electric, SWALEC, Scottish Hydro, Airtricity and Atlantic, can access offers via and customers are encouraged to register now to be the first to hear news of the benefits on offer.