Vision, Strategy and Purpose
SSE’s vision is to be a leading energy company in a low-carbon world. Its purpose is to provide the energy needed today while building a better world of energy for tomorrow. And its strategy is to create value for shareholders and society from developing, operating and owning energy and related infrastructure in a sustainable way. This strategy, which is underpinned by a commitment to strong financial management, is built on four pillars.
Focusing on the core
SSE’s core, low-carbon businesses are the engine rooms of its strategic delivery. Earnings derived from regulated electricity networks and renewable sources of energy and account for the majority of Group operating profit, and it is these businesses that are best placed to seize the opportunities presented by decarbonisation and electrification.
Developing, operating, owning
At the very heart of SSE’s strategy is a commitment to developing, operating and owning the assets that create lasting value and are vital to the low-carbon transition. It has world-class assets, a coveted pipeline of opportunities, and skills and sector experience that enhance value for both shareholders and society.
A dividend commitment built on world-class assets, growth options and the skills and experience SSE has in low-carbon technologies fairly remunerates shareholders for their continued investment. The same strategy also creates real, lasting value for society. SSE makes a significant contribution to the economies it operates in, creating jobs and paying the right amount of tax, at the right time, in the right place.
A sustainable company offers profitable solutions to the world’s problems. SSE has adopted four business goals for 2030 which are directly aligned to the United Nations’ Sustainable Development Goals. Focusing on climate action; affordable and clean energy; industry, innovation and infrastructure; and decent work and economic growth will help SSE realise its vision of being a leading energy company in a low-carbon world.