SSE to sponsor the ITV National Weather
SSE is pleased to announce it will sponsor the ITV National Weather.
The partnership with ITV will see SSE sponsoring the ITV National Weather, which runs three times a day, after the lunchtime, early evening and late evening news. The move represents our second major deal with ITV, after the highly successful sponsorship of ITV’s coverage of the 2015 Rugby World Cup.
SSE’s Director of Advertising and Brand, James Arnold, said: “This year long sponsorship brings to life one of the pillars of our brand strategy in a dynamic way. It lets us remind customers that we can do more for them by making their lives simpler and rewarding loyalty.”
Mark Trinder, ITV Sales Director, said: “It’s fantastic to welcome SSE as sponsor of the ITV National Weather. SSE is a very forward thinking business and brand, as their recent advertising campaign has shown. We jointly plan to create a deep and innovative amplification of the broadcast sponsorship.”
The sponsorship will feature Maya the orangutan as she continues to discover the wonders of energy.