Celebrate Father’s Day with a Dads and Daughters kickabout this weekend

Despite the female game growing in popularity - and England coming third in the Women's World Cup last year - Britain’s dads are more likely to be spending time with their daughters indoors playing computer games than outdoors kicking a football around.

The findings come as a result of a OnePoll survey we commissioned as sponsor of The SSE Women’s FA Cup for our latest campaign to encourage more young girls to get involved in football. 

The Dads and Daughters campaign, which aims to encourage more young girls to start playing the beautiful game, was launched this morning by former England lioness Kelly Smith who wants to encourage more dads to have a kickabout with their daughters this weekend for Father’s Day. 

She said: “My dad played a pivotal role in supporting and encouraging me throughout my footballing career. From the fun hobby at the start to driving me to games and cheering me on the world stage. 

“There are many dads around the UK doing a brilliant job of encouraging their daughters to be a part of football. SSE’s sponsorship of the SSE Women’s FA Cup aims to grow the numbers of young girls playing the game and what better way to start than a father and daughter kickabout in the park this Father’s Day.”

SSE became the first major sponsor of the Woman’s FA Cup in 2015. The four year sponsorship aims to help grow the game’s profile but importantly provide vital funding into grassroots football. 

Colin Banks, Head of Sponsorship for SSE said: “Just one per cent of fathers think their daughters would pick a career as a footballer, if given the choice. We think the number could be much higher and what better way to encourage more young girls to get involved in sport than a family football game for Father’s Day?

“Kelly had tremendous support from her family which enabled her to compete at the highest level but a friendly kickabout this weekend could be just the encouragement young girls need to consider getting involved in the grassroots game.”

The survey also revealed that fathers believe teaching tops the chart for both boys (52%) and girls (68%) when it comes to which professions act as the best role-models for children. SSE, through the FA, is working with clubs across the country to give more young people the chance to take part in the game – even just for fun – and encourage girls in particular to enjoy the sport. 

SSE’s Dads and Daughters campaign celebrates fathers around the country who have played a major part in encouraging their daughters to get involved in football. Three films are being created to tell the stories of the special father-daughter bonds across all levels of the game, from grassroots to the elite. 

The first film features Kelly who recently won The SSE Women’s FA Cup in front of a record crowd for the women’s game at Wembley.