SSE Women's FA Cup participation programme
Last summer marked the start of a remarkable partnership when SSE and The FA announced a new four year title sponsorship deal for the largest cup competition in women’s football.
Saturday saw Arsenal’s colours on The SSE Women’s FA Cup when Danielle Carter’s first half goal meant the trophy was heading back to north London.
But The SSE Women’s FA Cup partnership is about more than hanging our logo from the trophy – it’s about bringing about change in sport and society. Just 30% of the people employed in SSE are women and that needs to change. We’re trying to deliver change in SSE, and through this sponsorship, we’re aiming to contribute to change across society as a whole.
And its starting to come as a result of The FA SSE Girls Participation Programme which is investing in the women’s game by creating a country-wide programme of girls-only football activity.
Currently in its pilot stage, with WSL1 plus WPL teams and County Associations looking at ways to increase participation in young girls, this exciting programme will allow girls aged five to 14 to have more opportunities than ever to play the beautiful game.
There is a real national interest in the women's game and we're capitalising on that by setting up a series of girls-only sessions within partner clubs so girls get the chance to play and have fun with their friends.
We're hoping to bring through the next generation of talent, because we're proud to make a difference.
If you’d like to get involved, visit the website.