Our sponsorships

Here at SSE, we have built our sponsorship portfolio with an investment strategy which is focused on our brand promise - Proud to make a difference.

Our Sponsorship values are centred on Reach, Reward and Reputational benefits. We still support local communities through our sponsorships and some are designed to put something back into the places where our staff and customers live and work.

Both nationally and locally, we have made a commitment to emerging talent and encouraging participation at all levels in sport. SSE was the official Partner of the 2014 Commonwealth Games which put Glasgow on the world stage. In the lead up to and during the games we started our SSE Next Generation Programme. This is a legacy project from our Commonwealth Games sponsorship in partnership with SportsAid and we currently have 100 athletes on our programme.

In 2013, we opened the doors of The SSE Hydro in Glasgow, the world’s second busiest music arena* which continues to attract the biggest stars in the business. We have since furthered our sponsored venue portfolio with the opening of The SSE Arena, Wembley and more recently, with the announcement of our sponsorship of Belfast’s Odyssey- now known as The SSE Arena, Belfast.

More recently, SSE became the official partner of the Women’s FA Cup, the largest cup competition for female footballers in England.

SSE is also proud of the continued role it plays in Welsh Communities, through the SSE SWALEC brand, and supports rugby and cricket from grassroots up to national level and also The SSE SWALEC- the home of cricket in Wales.

Our SSE Reward scheme continues to offer our customers access to tickets up to 48 hours before general release at our venues, as well as upgrades into our exclusive lounges and additional activities at events.

Take a look at some of our Sponsorship activities within our Portfolio.

Our sponsorship portfolio

Click the images below for more information

SSE Scottish Hydro      
Hydro Logo SSE Scottish Hydro Team Badge Full Colour SSE Scottish Hydro Challenge Logo COLOUR St Johnstone FC Lock Up RGB Copy
The SSE Hydro Team Scottish Hydro Scottish Hydro Challenge St Johnstone FC
WRU Logo Thesseswalec  Cricketdevelopmentfund  
Welsh Rugby Union SWALEC Stadium Cricket Development Fund  
 SSEArena  Nextgen Teaser The SSE Womens FA Cup Horizontal  
The SSE Arena, Wembley SSE Next Generation SSE Women's FA cup  

* according to the leading industry publication, Pollstar.